Japanese grammar · ≈ JLPT N3 · Intermediate 1

〜向け~muke

intended for

「〜向け」names the intended audience of a shop, product, or service.

How it works

Who does the shop serve? Who is the café designed for? 「向け」 shows the intended users.
「向け」 is read 「むけ」. It follows a noun naming the target group, as in 「学生向け」.
To say who a shop or product is intended for, use “noun ＋向けの＋ noun”.
To say who something is designed or made for, use “noun ＋向けに”, followed by an action.
You can also end with 「学生向けです」 to state the target group of a service directly.
In the example, the low prices cater to students. 「学生向け」 itself does not mean other people cannot enter the shop.

このkono店みせmiseはわwa学生向けがくせいむけgakuseimukeなnaのnoで、de、値段ねだんnedanがga安いです。やすいです。yasuidesu。
This shop is geared towards students, so the prices are cheap.

A
この新しいあたらしいカバンかばんは、わ、コンパクトこんぱくとで持ち運びもちはこびに便利べんりですね。
A: This new bag is compact and convenient to carry around, isn't it?
B
それはわ

Level 1 · Recognise
Which sentence is correct?
Level 1 · Recognise
Listen and choose the meaning
Level 2 · Build
Put the words in order
This store is aimed at students, so the prices are low.
Level 3 · Use
What goes in the blank?
この店は学生____なので、値段が安いです。
This store is for students, so the prices are cheap.