Lesson notes · ≈ JLPT N3 · Intermediate 1
〜向け~muke
intended for
「〜向け」names the intended audience of a shop, product, or service.
How it works
Who does the shop serve? Who is the café designed for? 「向け」 shows the intended users.
「向け」 is read 「むけ」. It follows a noun naming the target group, as in 「学生向け」.
To say who a shop or product is intended for, use “noun ＋ 向けの ＋ noun”.
To say who something is designed or made for, use “noun ＋ 向けに”, followed by an action.
You can also end with 「学生向けです」 to state the target group of a service directly.
In the example, the low prices cater to students. 「学生向け」 itself does not mean other people cannot enter the shop.
